Spare Your Clients another Evening of Cheese Squares and Chardonnay'
This article originally appeared on Attorney at Work.
Hosting networking, educational and social events is one of the best tactics to strengthen relationships with existing clients and establish connections with new ones. Events offer opportunities to engage on a deeper, more personal level, which is key to forming trust and laying the foundation for business development.
Since these benefits are relatively obvious, almost every law firm invests in some form of event planning. This means current and prospective clients get bombarded with invitations to law firm events that sound pretty similar. Despite making significant investments, many firms don’t get the ROI they’re hoping for because clients simply can’t stomach another evening of cheese squares and chardonnay.